Paper fibers lie in a same kind of direction in a sheet of paper. This direction is known as the grain. Printing is normally done so that if folding is needed, the fold is made parallel to the grain.

The molding as well as reshaping of paper by the use of special metal dies and heat, counter dies and pressure, to develop a raised image on the paper surface.

An optical device which is used by printers and photographers to control and measure the density of ink or color.

Using a computer to change, adjust or manipulate a color image, like retouching, color saturation, adjusting color balance, contrast, etc.

About the measurement of the thickness of paper which is measured in thousandths of an inch or mils.

This is the imaginary horizontal line upon which stand capitals, lower case punctuation points, letters, etc.

Similar to the 80# gloss text, but 25% thicker as well as heavier, for a piece, this feels more substantial. Standard Uses: Information Sheets, Self-mailers, Brochures, etc.

A clear coating that added to printed material as a protective layer for improved scuff resistance and commonly higher gloss.

Inks prepared with soy oils instead of petroleum as the base. They are regarded to be more environmentally friendly, a standard element of green printing.

The color space of Red, Green as well as Blue. These are the primary colors of light that computers use to display images on your screen. In order to be printed on a printing press, an RGB computer file must be translated into the CMYK (the primary colors of pigment) color space.