Quality of papers that determines its opaqueness or ability to prevent two-sided printing from showing through.

A personalized design symbol or type for a product or company.

Or dust jacket. The paper cover sometimes known as the “dust cover” of a hardbound book.

A printing process utilizing recessed areas on a metal cylinder that contain the ink.

That is another term for gloss coated paper.

The level of tone, weight of darkness or color within a photo or reproduction which is measured by a densitometer.

The entire range of hues potential to reproduce on a specific system, like a computer screen, or four-color printing press.

About the measurement of the thickness of paper which is measured in thousandths of an inch or mils.

This is the imaginary horizontal line upon which stand capitals, lower case punctuation points, letters, etc.

Similar to the 80# gloss text, but 25% thicker as well as heavier, for a piece, this feels more substantial. Standard Uses: Information Sheets, Self-mailers, Brochures, etc.