An optical device which is used by printers and photographers to control and measure the density of ink or color.

Using a computer to change, adjust or manipulate a color image, like retouching, color saturation, adjusting color balance, contrast, etc.

About the measurement of the thickness of paper which is measured in thousandths of an inch or mils.

This is the imaginary horizontal line upon which stand capitals, lower case punctuation points, letters, etc.

Standard glossy paper stock, which is as thick as a light magazine cover. The shiny finish renders an excellent opaque base for rich process color printing. For: Brochures, Flyers, Catalog Inserts, Posters, etc. Our stock is most popular.

A form of on-demand printing in which elements (like text, graphics, photographs, etc.) Can be changed from one printed piece to the next, without stopping or slowing the press, utilizing information from a database. Such as a set of personalized letters, each with the similar basic layout can be printed with a different name as well as address on each letter.

That quality of paper which is defined by its levelness that allows for pressure consistency in printing, assuring uniformity of print.

The color space of Red, Green as well as Blue. These are the primary colors of light that computers use to display images on your screen. In order to be printed on a printing press, an RGB computer file must be translated into the CMYK (the primary colors of pigment) color space.

A measurement unit which is equal to 1/72 of an inch, 72 points to an inch, 12 points to a pica.

A term for sometimes applied for uncoated book paper.