A term to describe papers which have a color like wood, also called cream, off-white or ivory.

Space between lines of type. The space in points between one baseline and the next.

That part of a printing plate that carries the ink and prints on paper.

Any paper which is free from wood pulp impurities.

A semi-gloss finish on paper which is less glossy than gloss as well as more than matte paper.

Small printed lines around the edges of a printed piece showing where it is to be cut out of the sheet. Sometimes mentioned to as cut marks.

To gather sheets or it may printed signatures together in their correct order.

The inconsistent setting of the printed image on the sheets of paper while they travel through a printing press.

In order to protect your printed pieces this clear coating is used. It renders a high-gloss surface, which deters dirt and fingerprints. As they go through the mail, aqueous coating improves the durability of postcards as well as protecting business cards as they ride around in people’s pockets. It looks beautiful on brochures, catalog covers, and stand-alone flyers as well.

A smooth paper that has a gentle patterned finish.