This is the imaginary horizontal line upon which stand capitals, lower case punctuation points, letters, etc.

Similar to the 80# gloss text, but 25% thicker as well as heavier, for a piece, this feels more substantial. Standard Uses: Information Sheets, Self-mailers, Brochures, etc.

A clear coating that added to printed material as a protective layer for improved scuff resistance and commonly higher gloss.

Inks prepared with soy oils instead of petroleum as the base. They are regarded to be more environmentally friendly, a standard element of green printing.

A term, which denotes folds that are 90 degrees to each other.

A document layout in which the height is larger than the width. (that is the opposite of Landscape)

A light bond paper used for typing as well as used with carbon paper because of its thinness.

The procedure of printing that utilizes flat or curved inked surfaces to create the printed images.

A piece of printed material which is inserted into another piece of printed material, like a magazine or catalog.

Known as gloss ghosting as well. A condition happening during the printing process when vapors from drying ink on one side of a press sheet interact chemically with dry ink or blank paper on sheets in contact with or on the reverse side of the same sheet making unintended faint images.