A color with a reddish tone rather than a blue tone. Reds, browns, oranges, and yellows are in general considered to be “warm” colors.

Any non-wood or cloth paper, commonly petroleum (plastic) based.

For the purpose of preparing folding easier to crease paper with a metal rule.

When a client visits a printing company to view actual printed sheets of their task before a full production press run is started.

Any printing that is done on a field which has already been printed.

One of the four process colors, or CMYK, here the M is for magenta. Magenta is a mostly red color with some blue. Magenta, cyan as well as yellow are also the three subtractive primary colors.

The narrowing of space between 2 letters so that they become nearer and take up less space on the page.

A blank space or margin between constituents on a printed sheet or press piece.

The surface quality of a paper.

The procedure of cutting paper in a shape or design by the use of a wooden die or block in which are placed steel rules in the shape of the wanted pattern.